ASEAN TOURISM FORUM 2025
About ATF 2025
Founded in 1981, the ASEAN Tourism Forum (ATF) is an annual event that showcases Southeast Asia as a unified travel destination. It brings together ministers of tourism, government representatives, corporations, and media from the ten ASEAN nations. The ATF includes meetings, the TRAVEX trade show, and various conferences, focusing on themes like sustainable tourism and digital transformation.
With the theme of "UNITY IN MOTION: SHAPING ASEAN'S TOURISM TOMORROW" ATF 2025 is committed to building an ASEAN tourism industry that is robust and sustainable. The forum seeks to overcome current obstacles and clear the path for a prosperous future by utilising the combined abilities and common goals of its member states.
Join us at ATF 2025 as we work together to develop a vibrant and successful tourism industry for the future of ASEAN. Together, we can create a future where people all over the world are captivated and inspired by Southeast Asia's breathtaking natural scenery, rich cultural heritage, and inspirational stories.
The Ministry of Tourism, Arts and Culture of Malaysia warmly welcomes all delegates to the ASEAN Tourism Forum (ATF) 2025, which will be held from 15th to 20th January 2025 in Johor, Malaysia. We are pleased to provide administrative notes containing meeting information and comprehensive details of administrative procedures, logistics, and requirements for all delegates to ensure an efficient meeting and visit in Johor, Malaysia.
About Organisers